OUR PRODUCT...CARES.

Where sustainability meets affordability without compromise. In response to the growing demand for eco-friendly products, we’re committed to offering accessible options that won’t break the bank. We believe everyone deserves the opportunity to make sustainable choices without sacrificing quality or budget. 

OUR VALUES

INTEGRITY

We absolutely care about our products, our customers and the planet, zero compromise...and we mean ZERO compromise.

TRANSPARENCY

From product development, materials sourcing and manufacturing, we're keeping laser sharp focus on all we do.

QUALITY

Products that are affordable yet always built with the best materials to hold up for when you need them most.

EXPERIENCE

Working for the better part of a decade in the house and home space, we know the market intimately and saw an opportunity to do better.

SOURCING

With experience comes the knowledge and know-how to bring ideas to life and find top-notch partners to source and manufacture. Quality products, shipped on time.

What others are saying

★★★★★

So easy!! Wash, rince and drop into the dishwasher...no more stinky cloths and way less waste!

~ Linda - Montreal, QC
★★★★★

I can't believe I've been wasting so much paper towel all these years...game changer.

~ Katy - Toronto, ON
★★★★★

Getting multiple uses and when at the very end of use, I can feel good dropping it into the compost!

~ Steve - Vancouver, BC